Mint Equity’s approach to putting clients first has resulted in an outstanding achievement of being recognised as a finalist for the Marketing Campaign of the Year award at the 2022 Australian Broking Awards.
The award category recognises the brokerage that has undertaken the best marketing campaign in 2021. Australian Broking Awards acknowledge that finance is an incredibly competitive field and leveraging traditional and non-traditional marketing methodology is key, “Effective marketing is key to customer acquisition and retention. However, while most brokers and broker groups appreciate the need for ongoing marketing, a number of groups clearly stand out in this field, and the results they achieve speak for themselves.”
The judging criteria focused on the methodology of connecting with customers and empowering business development within the organisation.
Director Marketing & Strategy, Leigh Peteh
Mint Equity’s head of marketing and strategy, Leigh Peteh, said that the finalist status was recognition for many years of hard work, in one of the most competitive industries. “Our clients always come first, so our approach to marketing is focused on identifying the pain points for customers and offering a solution to make the property buying and finance process stress free.
With almost 70% of all residential mortgages in Australia being written by a mortgage broker, it’s even more important that we stand out from the crowd. Our new Buyer Support Services and dedicated retentions team mean our team can support clients from the early stages of their property search through to settlement and beyond. Ensuring our clients receive the best interest rate for the life of their loan is incredibly important, so we have a dedicated team who manage client interest rate reviews every six months.”
Mint Equity is now in its 8th year and it’s the second time the business has been recognised for their marketing efforts. Mortgage brokers not only compete with other brokers, but they also come up against the big banks and their huge marketing budgets.
Recognition as a leader in marketing across every mortgage broker in Australia is an incredible achievement for this family-owned mortgage broker.
Winners will be announced on Friday 19 August at the Australian Broking Awards held at The Star in Sydney.
Congratulations to Leigh and the Mint Equity team on this outstanding achievement!
This finalist nomination adds to the long list of awards Mint Equity and Zac Peteh have won or been a finalist for;
Finalist 2022 Marketing Campaign of the Year Award (Group) Mint Equity – Australian Broking Awards
Finalist 2021 Finance Broker of the Year Award (Individual) Zac Peteh – Australian Broking Awards (Australia)
Finalist 2019 Best Regional Broker Award (Individual) Zac Peteh – Better Business Awards (NSW)
Finalist 2019 Best Residential Broker Award (Individual) Zac Peteh – Better Business Awards (NSW)
Finalist 2019 Best Regional Office Award (Office) Better Business Awards (NSW)
Finalist 2018 Regional Finance Broker Award (Individual) Zac Peteh - MFAA Excellence Awards (NSW)
Winner 2018 Best Regional Broker (Individual) Zac Peteh – Better Business Awards (NSW)
Finalist 2018 Best Customer Service/Satisfaction (Individual) Zac Peteh – Better Business Awards (NSW)
Finalist 2018 Best Customer Service/Satisfaction (Office) – Better Business Awards (NSW)
Finalist 2018 Best Independent Office (less than 5 brokers) – Better Business Awards (NSW)
Finalist 2018 Best Regional Broker (Individual) Zac Peteh – Better Business Awards (NSW)
Finalist 2018 Best Regional Office – Better Business Awards (NSW)
Finalist 2018 Best Residential Broker (Individual) Zac Peteh – Better Business Awards (NSW
Finalist 2017 Best Regional Office – Better Business Awards (Australia)
Winner 2017 Best Regional Office – Better Business awards (NSW)
Finalist 2017 Best New Office – Better Business Awards (Australia)
Finalist 2017 Best Marketing – Connective Excellence Awards (NSW)
Winner 2016 Best Marketing – Connective Excellence Awards (NSW)